生鲜网上超市发展研究

IF 0.9 Q4 BUSINESS

Journal of Electronic Commerce in Organizations Pub Date : 2014-04-01 DOI:10.4018/JECO.2014040102

Xie Xiang, Liu Jiashi, Guan Zhongliang, Ke Xinsheng

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引用次数: 3

摘要

新鲜食品保存困难，因此食品安全和浪费问题非常严重。生鲜网上超市的发展将有助于解决这一问题。在阐述生鲜食品的概念、范围和发展现状的基础上，运用SWOT分析法对生鲜网上超市的发展优势和劣势进行分析，对生鲜网上超市的未来发展进行分析。对生鲜网上超市未来发展的预测分析主要包括生鲜网上超市的传播、价格透明度、食品质量变化、生鲜冷链物流改善和商品消费评价。相关建议可以促进生鲜网上超市的快速健康发展。

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Fresh Food Online Supermarket Development Study

The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.

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来源期刊

Journal of Electronic Commerce in Organizations BUSINESS-

CiteScore

4.00

自引率

17.60%

发文量

期刊介绍： The mission of the Journal of Electronic Commerce in Organizations (JECO) is to provide comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of innovative e-commerce technologies and advances on organizations around the world. These impacts include those of e-commerce on consumer behavior, as well as on organizational behavior, organizational development, and organizational management. Additionally, the journal will broaden the overall body of knowledge regarding the human aspects of e-commerce technologies and utilization in modern organizations to assist researchers and practitioners to devise more effective systems for managing the human side of e-commerce in contemporary organizations.