移动商务价值链提升:3G牌照、客户价值和新技术

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Cases on Information Technology Pub Date : 2004-01-01 DOI:10.4018/978-1-59140-259-6.CH008

Martin Fahy, JJoseph Feller, P. Finnegan, Ciarán Murphy

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引用次数: 3

摘要

2002年春天，位于爱尔兰共和国的Digifone公司的一个团队正在考虑如何从第三代(3G)移动牌照中获得收入。他们的计划是促进第三方移动商务服务，并从由此产生的收入中获得一定比例的分成。一个关键的挑战是根据事务上下文区分内容的价值。基于开放标准的中介技术被视为解决方案。本案例描述了Digifones对XML词汇表的评估作为中介和计费解决方案的基础。Digifone的经验表明，开发3G技术的关键是在衡量标准上达成行业间的协议，以有效地管理相关服务的价值，一个用于衡量价值和在价值网络参与者之间分配收入的条形码。

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Moving Up the Mobile Commerce Value Chain: 3G Licenses, Customer Value and New Technology

In the spring of 2002, a team within Digifone, in the Republic of Ireland, deliberated on how they would generate revenues from a Third Generation (3G) mobile license. Their plan was to facilitate third-party mobile commerce services, and receive a percentage of the resulting revenue. A key challenge would be differentiating the value of content based on transaction context. Mediation technology, based on open standards, was seen as the solution. The case describes Digifones evaluation of an XML vocabulary as the basis for a mediation and billing solution. The Digifone experience suggests that the key to exploiting 3G technology is inter-industry agreement on measurement standards to effectively manage the value of the associated services a bar code for measuring value and distributing revenue amongst value web participants.

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来源期刊

Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.