创业融资中女性主义理论的积极面:社会变革众筹中的女性主义主题与修辞

Q3 Decision Sciences

ACRN Journal of Finance and Risk Perspectives Pub Date : 2019-01-01 DOI:10.35944/jofrp.2019.8.1.017

Theresia Harrer

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引用次数: 0

摘要

根据已经将创业重新定义为一种社会变革活动的文献，我们在以女性为主的企业众筹项目中考虑创业叙事的社会变革潜力。因此，我们将社区驱动的众筹现象理解为一种超越和改变男性主导的创新和商业成功的创业话语的工具。本文采用具体的方法，分析了众筹视频中女性创业企业的话语表现，并从女权主义的角度探讨了其结构、语言使用、视觉人工制品和隐含的社会变革意图。从42个众筹活动的样本中，我们使用由此产生的话语元素和比喻来确定女权主义主题，这些主题通过与内在的社会价值观联系在一起，推动了这些活动的成功。因此，我们通过解决主流范式中的认识论问题，为创业研究中的社会变革视角做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Positive Side of Feminist Theory in Entrepreneurial Finance: Feminist Themes and Tropes in Crowdfunding for Social Change

Following literature that already reframes entrepreneurship as a social change activity, we consider the societal change potential of entrepreneurial narratives in crowdfunding pitches of predominantly female-run ventures. We understand the community-driven phenomenon crowdfunding therefore as a vehicle to transcend and change the predominantly masculine entrepreneurial discourse of innovation and business success. Following an idiographic methodology, we analyse the discourse in crowdfunding video-representations of female-run ventures and explore structure, linguistic usage, visual artefacts and the implied intentions towards social change from a feminist perspective. From the sampling set of 42 crowdfunding campaigns, we use the resulting discursive elements and tropes to identify feminist themes that drive the success of these campaigns through connecting with immanent societal values. With this we contribute to the social change perspective in entrepreneurship research by addressing epistemological issues within prevailing paradigms.

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来源期刊

ACRN Journal of Finance and Risk Perspectives Business, Management and Accounting-Business and International Management

CiteScore

3.30

自引率

0.00%

发文量

审稿时长

14 weeks

期刊介绍： This journal is special because it aims to provide an outlet for inter-disciplinary and more in-depth research papers with various methodological approaches from the broad fields of Finance, Risk and Accounting. The target group of this journal are academics who want to get a better understanding of the interconnectedness of their fields by acknowledging the methods and theories used in closely related areas. The JOFRP thus aims to overcome the self-imposed paradigmatic boundaries and reflexive isomorphisms of the individual, typically rather narrow fields and invites new and combined perspectives from the fields of Finance, Risk and Accounting. Despite its methodological, topical and disciplinary openness - it does so with a strong focus on academic rigour and robustness. Articles can vary in size and approaches but all articles will be strictly double-blind peer reviewed and authors are frequently invited to discuss the ramifications of their articles in the global FRAP and SSFII conferences.