基于购买意愿的家庭电子游戏关键产品属性灰色分析

IF 1 4区工程技术 Q4 MATHEMATICS, INTERDISCIPLINARY APPLICATIONS

Journal of Grey System Pub Date : 2011-12-01 DOI:10.30016/JGS.201112.0001

Chih-Sung Lai, Hsing-Hui Chu

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引用次数: 2

摘要

本研究以任天堂Wii为创新案例，从消费者购买意愿的角度研究关键产品属性。通过灰色关联分析和GM(0,N)方法分析，结果表明，方便的操作、丰富的游戏和中文操作界面远比优异的外观、逼真的氛围和体感遥控器更能吸引消费者。可以推断，在考虑购买意愿的情况下，用户界面友好性和娱乐性是消费者最重要的购买指南。总之，消费者会更加关注家用游戏机的功能，而不是其时尚设计。因此，家庭电子游戏开发者应该更加专注于创造真正高性能的产品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Grey Analysis on Key Product Attributes of Home Video Game Based on Purchase Intention

This study takes Nintendo Wii as an innovative example to study the key product attributes from the perspective of consumers' purchase intention. By using grey relational analysis and GM(0,N) method, the result showed convenient operation, abundant games and Chinese manipulation interface attract consumers far more than superior appearance, realistic ambience and motion sensing remote. It could be inferred that user friendly interface and entertainment are the top purchase guide for consumers while purchase intention considered. In conclusion, consumers will pay more attention to the function of home video game console, not their fashion design. Therefore, home video game developers should concentrate more on and generate really high performance products.

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来源期刊

Journal of Grey System 数学-数学跨学科应用

CiteScore

2.40

自引率

43.80%

发文量

审稿时长

1.5 months

期刊介绍： The journal is a forum of the highest professional quality for both scientists and practitioners to exchange ideas and publish new discoveries on a vast array of topics and issues in grey system. It aims to bring forth anything from either innovative to known theories or practical applications in grey system. It provides everyone opportunities to present, criticize, and discuss their findings and ideas with others. A number of areas of particular interest (but not limited) are listed as follows: Grey mathematics- Generator of Grey Sequences- Grey Incidence Analysis Models- Grey Clustering Evaluation Models- Grey Prediction Models- Grey Decision Making Models- Grey Programming Models- Grey Input and Output Models- Grey Control- Grey Game- Practical Applications.