新冠疫情下酒店业企业的发展趋势

I. Kudinova, Sofia Samborska
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引用次数: 1

摘要

在今天的条件下,酒店业对解决乌克兰的一些社会经济问题很重要。因此,酒店的有效开发和管理变得越来越重要,需要在2019冠状病毒病大流行的情况下寻找新的运营方法。本文旨在研究保障企业竞争优势的理论问题,为新冠疫情条件下酒店业企业竞争优势的形成提出建议。文章充实和突出了新冠疫情条件下酒店行业企业的发展趋势。强调了近年来旅游领域发生的主要变化方向。强调的是,现代条件下的乌克兰酒店企业在多维竞争环境中运作,其中有效的管理取决于及时引入创新和利用新趋势,以及有效的旅游服务竞争形式。研究了保障企业竞争优势的理论问题。值得注意的是,今天国内旅游已变得适合家庭和生态,在国内旅行已变得更安全,因为那里人口少,领土大,最重要的是,回国后没有必要自我隔离。在世界范围内开展了十多年的旅游活动中,有一种新的、有前途的旅游活动是在大自然中休闲娱乐。对于乌克兰豪华野营的发展,有所有的先决条件,特别是大量风景如画的自然场所和景观环境的多样性,对它们的可达性,即通信路线,以及为游客提供服务的活跃人员。现阶段酒店业企业的发展方向是有特色的,即发展生态酒店和glamping创业。报告预测了酒店业的发展趋势,并强调了近期酒店业的发展趋势——单人旅行、生态旅行、本地体验、个性化和人工智能。会议强调,在不利的流行病环境的影响下,建立一个适当的制度,使接待和旅游业企业形成竞争优势,是目前国内企业在这一领域面临的关键任务之一。研究结果的科学新颖性在于,在流行病和后勤限制的条件下,为酒店领域的创业发展指明了有希望的方向,并证实了生态酒店和豪华露营创业作为国内旅游业发展的组成部分的概念优势,以及解决领土社区就业问题的先决条件。已经制定了关于在大流行条件下形成酒店业企业竞争优势的建议
本文章由计算机程序翻译,如有差异,请以英文原文为准。
DEVELOPMENT TRENDS OF HOTEL INDUSTRY ENTERPRISES UNDER THE CONDITIONS OF THE COVID-19 PANDEMIC
In today's conditions, the hotel industry is important for solving a number of socio-economic problems of Ukraine. That is why the effective development and management of hotels is gaining relevance and requires the search for new approaches to their operation in the conditions of the Covid-19 pandemic. The purpose of the article is to study the theoretical problems of ensuring the competitive advantages of enterprises, to develop recommendations for the formation of competitive advantages of enterprises of the hospitality industry in the conditions of the Covid-19 pandemic. The article substantiates and highlights the development trends of hotel industry enterprises in the conditions of the Covid-19 pandemic. The main directions of changes that have taken place in the tourism sphere in recent years have been highlighted. It is emphasized that hotel enterprises of Ukraine in modern conditions operate in an environment of multidimensional competition, in which effective management depends on the timely introduction of innovations and the use of new trends, as well as effective competitive forms of tourist services. The theoretical problems of ensuring the competitive advantages of enterprises are studied. It is noted that today domestic tourism has become family-friendly and ecological, it has become safer to travel within the country, where there are fewer people, a large territory and most importantly, there is no need to observe self-isolation after returning. One of the new and promising directions of tourist activity, which has been operating in the world for more than ten years, is recreation in glamping in nature. For the development of glamping in Ukraine, there are all the prerequisites, in particular, the presence of a significant number of picturesque natural places and the diversity of the landscape environment, accessibility to them, that is, communication routes, and active people on the ground who will provide services to tourists. The promising directions of the hotel industry enterprises at the current stage are characterized, namely the development of eco-hotel and glamping entrepreneurship. Trends are predicted and current trends in the hospitality industry are highlighted for the near future - solo travel, eco-travel, local experience, personalization and artificial intelligence. It was emphasized that the creation of an adequate system for the formation of competitive advantages of enterprises in the hospitality and tourism industry under the influence of adverse epidemiological circumstances is one of the key tasks facing domestic enterprises in this field today. The scientific novelty of the research results lies in the clarification of promising directions for the development of entrepreneurship in the field of hospitality under the conditions of a pandemic and logistical restrictions, as well as the substantiation of the conceptual advantages of eco-hotel and glamping entrepreneurship as components of the development of domestic tourism and prerequisites for solving the problem of employment in territorial communities. Recommendations on the formation of competitive advantages of enterprises of the hospitality industry in the conditions of the pandemic have been developed
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