INVESTMENT STRATEGY OF THE ENTERPRISE AND PECULIARITIES OF ITS FORMATION IN MODERN CONDITIONS

Taking into account the current crisis conditions of economic activity, the formation issues of investment activity perspective directions of the enterprise and, in particular, formation of investment strategy are especially urgent. Strategic investment planning is an effective tool for solving this problem. At the present stage, implementation of investment strategy at enterprises is limited mainly by real investments. But with the development of the global investment market, the potential of enterprises to increase their efficiency through expansion of investment activity is growing considerably. The investment strategy is the basic plan of the enterprise’s activities in the field of its investment activity, which defines the priorities of its directions and forms, the nature of investment resources formation and the sequence of stages of realization of long-term investment goals that ensure effective development of the enterprise. The process of formation of investment strategy was considered at LLC ASTARTA-Kyiv, one of the largest vertically integrated agro-industrial holdings of Ukraine. The activities of which have a significant impact on the social development of the population and the environment. That is why, in order to support sustainable environment and community welfare, the company applies and constantly improves sustainable agricultural practices aimed at mitigating climate change, protecting the environment and investing in social protection of people in regions where its own assets are concentrated. It has been proved that in determining the economic efficiency of measures from investments of Astarta-Kyiv LLC it is necessary to take into account the effect in all forms of development: Increase of profit of farms, decrease of production costs, improvement of quality of environment, decrease of consumption of natural resources, increase of living standards of population, decrease of disease, improvement of working conditions and rest of employees. It is justified that the main directions of improvement of investment activity of Astarta-Kyiv LLC are the perfect investment strategy of the enterprise. Due to which the company receives high stable profit from direct and financial investments, the risk of investment investments is reduced, which contributes to modernization and improvement of investment activity of the enterprise