Creative economy in Russia: New trends

The article substantiates that creative industries are one of the factors of sustainable development and contribute to the transition to an innovative economy. The concepts of creative industries, economic characteristics of the Russian creative sector, trends in Russian exports of creative goods and services are analyzed. Measures to support the creative sector in Russia are systematized. The article summarizes the new trends that developed during the pandemic, which pose threats and lead to imbalances in the development of the creative sector – that is the increasing role of large companies for stream delivery of digital content; the capture of markets for creative goods and services by the largest IT companies and banks forming digital ecosystems. A new trend is the stratification of the creative industries sector depending on industry affiliation and involvement in digital services; increased diversification and monopolization in the main links of value chains – distribution and monetization of creative goods and services. Intensive and uneven changes happened in the nature of work and its creative intensity in different professional groups under the conditions of digitalization, which leads to a significant change in labor relations, especially with a new category of self-employed citizens; strengthening of territorial imbalances in the development of the creative economy. The current management tasks for the development of creative industries in Russia are proposed and justified.