Can Leisure Studies enlighten the development of cultural audiences?

Resume: The aim of the article is to enlighten cultural policies for audience development by introducing an innovative approach from leisure studies that focus the attention on the leisure cultural experience of the citizen The article begins with an approach to culture as valuable leisure experience and overviews the main features of the cultural experience from the point of view of Leisure Studies. Next, it approaches the reality of audience development, trying to apply in that certain area of management the theoretical concepts identified before. Finally, it concludes with a series of reflections oriented to the implementation of this new approach.