在举办体育赛事期间，调查居民的地方形象和态度之间的关系:一种反思形成的方法

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2023-01-01 DOI:10.3727/152599522x16419948695224

Hoyeol Yu, Myungwoo Lee, M. G. Robinson, Donghun Lee, Woong Kwon

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引用次数: 0

摘要

摘要本研究旨在探讨地方形象与城市态度之间的关系，以及体育赛事意识的调节作用。采用商场截距抽样法对299名当地居民进行了探索性研究。使用SmartPLS 3.3.2进行PLS-SEM来检验假设的关系。研究结果表明，地方形象与居民态度之间存在显著的关系。此外，地方形象的反思-形成性建构表明，市政设施、休闲和公共服务是影响地方形象感知的重要因素。意识的调节作用并不显著。本研究的结果建议城市当局和旅游管理者认识并处理地方形象的各个方面，以增加社区的支持。这将有利于活动管理者，通过培养居民对其城市的好感，从而对主办城市的居民产生社会影响。

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AN INVESTIGATION OF THE RELATIONSHIP BETWEEN RESIDENT PLACE IMAGE AND ATTITUDES DURING HOSTING A SPORTING EVENT: A REFLECTIVE-FORMATIVE APPROACH

The purpose of this study was to examine the relationship between place image and attitudes toward cities with the moderating effect of sporting event awareness. Exploratory research was conducted using a mall-intercept sampling technique with a sample of 299 local residents. PLS-SEM using SmartPLS 3.3.2 was performed to test the hypothesized relationships. The findings demonstrated a significant relationship between place image and resident attitudes. In addition, a reflective-formative construct of place image showed that municipal facilities, leisure, and public services were significant factors in influencing perceptions of place image. The moderating effect of awareness was not found to be significant. The results of this study recommend that city authorities and tourism managers recognize and address the various dimensions of place image to increase community support. This would benefit event managers through developing favorable attitudes of residents towards their cities, thus having a social impact on the host city’s residents.

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来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.