Elisa Alén-González, Lorena Rodríguez-Campo, J. A. Fraiz-Brea, Montserrat Louredo-Lorenzo
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MULTIDIMENSIONAL ANALYSIS OF PREDICTORS OF BEHAVIORAL INTENTIONS IN MUSIC FESTIVALS USING ENVIRONMENTAL PSYCHOLOGY
Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.
期刊介绍:
Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.