酒店支付给包车旅行社的最优佣金率

IF 1.4 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Chi-Jen Chen
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引用次数: 1

摘要

本研究旨在求出酒店业者付给包车旅行社的最优佣金率,以使酒店业者的利润最大化。本研究采用经济学制造商生产理论中的理论最大化模型。推导出酒店经营者支付给包车旅行社的最优佣金率,并证明其存在,其值不大于1/2。从而实现酒店利润的最大化。这篇论文在两个方面是新颖的。首先,本文探讨了佣金率是一个由酒店经营者决定的决策变量,而不是以往研究假设的常数。其次,除了ota,酒店的销售渠道问题,如包车旅游行业,很少被讨论。本文探讨了酒店向包车旅行社支付的最优佣金率问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Optimum commission rate of the hotel paid to the chartered travel operator
This study aims to derive the optimal commission rate paid by the hoteliers to the chartered travel operators in order to maximize the profit of the hoteliers. This study uses the theoretical maximization model of the manufacturer's production theory of economics. The optimum commission rate of the hoteliers paid to the chartered travel operators is derived and has been proved its existence, and its value is never larger than 1/2. The maximization profit of the hotels can be obtained. This paper is novel in two respects. First, this paper explores that the commission rate is a decision variable determined by the hoteliers, not a constant as the previous studies assumed. Second, the sales channel issues of the hotel other than OTAs such as chartered travel industry have hardly been discussed. This paper explores the issue of the optimum commission rate paid by the hotels to the chartered travel operators.
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来源期刊
Tourism Analysis
Tourism Analysis HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.50
自引率
11.10%
发文量
42
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