INCREASING THE EFFICIENCY OF THE WORK OF MARITIME BUSINESS ENTERPRISES DUE TO THE IMPLEMENTATION OF DIGITALIZATIONT

Digital transformation is the introduction of modern information technologies into the business processes of an enterprise.Digitization of business processes is relevant not only at the level of individual enterprises. Whole industries choose this path of development as the only way to meet the ever-changing environmental conditions. Thanks to this, the digital transformation of industry, retail trade, the public sector and other areas is already changing the life of every person and every company today.Digital transformation of business processes is aimed at companies making quick decisions, quickly adapting their work to today's requirements and meeting the needs of their customers. The process of digitization did not bypass the port activity. Digitization of business processes in this field is quite active and effective.The article analyzes the main theoretical aspects of the implementation of digitalization of business processes in port activities. The main modern trends of digital transformation, which are relevant for the port industry today, have been identified. The authors reflect the main prospective directions of the introduction of digital technologies in the activities of port enterprises.In the course of the research, the general transformational processes taking place in port activity due to the introduction of digital innovations were analyzed.An analysis of the main effective IT-solutions used in the field of port cargo handling accounting was carried out. The authors also determined how digital technologies affect the safety of transportation and the optimization of the work of the personnel of port enterprises. As a result of the study, it was established that the implementation of digitalization of business processes significantly affects the overall efficiency of the sea ports. It was determined that the use of modern digital technologies makes it possible to improve the quality of ship service, increases the throughput capacity of the sea ports, and also increases the level of security during cargo transportation.Keywords: digital technologies, digital transformation, business models, digitization of business processes.