新的战略方向和重组:NH酒店集团案例

IF 0.5 Q4 BUSINESS

UCJC Business and Society Review Pub Date : 2016-11-17 DOI:10.3232/UBR.2016.V13.N4.03

E. Diego, Lourdes Susaeta, José Ramón Pin Arboledas, Esperanza Suárez Ruz

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引用次数: 0

摘要

本文旨在分析NH酒店集团的方向变化，由于其战略环境的转变和经济危机，发现它需要通过实施战略计划和重组其业务组合来面对未来。该文件列出了它在实施计划中所遵循的阶段，并显示了它所经历的积极演变，通过对二手资料的研究分析了公司的历史演变。我们的结论是，NH酒店集团的案例支持了这样一种观点，即适当的战略计划的定义和执行有助于改善公司业绩，为了适应环境可能发生的变化，灵活性在实施中同样重要。

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NUEVO RUMBO ESTRATÉGICO Y REESTRUCTURACIÓN: EL CASO NH HOTEL GROUP

This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document sets out the phases it followed in the implementation of the plan and shows the positive evolution it has experienced, analyzing the company’s historical evolution through a study of secondary sources. We conclude that the NH Hotel Group case supports the affirmation that the definition and execution of an appropriate strategic plan helps improve company results, with flexibility being equally important in the implementation in order to adapt to possible changes in the environment.

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来源期刊

UCJC Business and Society Review BUSINESS-

CiteScore

0.80

自引率

0.00%

发文量

审稿时长

10 weeks

期刊介绍： UCJC Business & Society Review (UCJC BSR - ISSN 2659-3270) (formerly known as Universia Business Review) peer-reviewed and published quarterly, is committed to publishing scholarly empirical and theoretical research articles that have from an interdisciplinary approach a high impact on understanding the intersections of business, economy and society. UCJC BSR invites scholars and practitioners from every single domain in Social Sciences to share their analyses and perspectives to solve current, relevant and complex problems of our Societies and Economies such as Digital Transformation, Entrepreneurial Innovation Waves, Climate Change, Labor Migrations or Urban Concentrations among many others.