CONFIGURAÇÕES DOS VALORES PESSOAIS E DAS CARACTERÍSTICAS DOS EMPREENDEDORES SOCIAIS EM ORGANIZAÇÕES SOCIAIS BRASILEIRAS E PORTUGUESAS

Aiming to analyze how personal values and social entrepreneurship characteristics set a configuration in Brazilian and Portuguese social organizations in the education sector, a qualitative exploratory and descriptive research was conducted with three social entrepreneurs from Brazil, and three from Portugal. For data treatment, the technique of content analysis was used, with interview transcripts and direct observation. The evidence converges to similar aspects between the two countries, with the expression of collective interests through the valorization of benevolence and universalism. Among the convergent characteristics, it is highlighted that the interviewees have a focus on social value and aim to create social value by developing their activities with the purpose of transforming society into a better place. Thus, it is relevant to reflect that the altruism manifested in the reports of the social entrepreneurs surveyed, suggests an approximation between the social mission and personal values, suggesting a favorable configuration for the creation of social value, and for the empowerment of people who undertake and act in favor of social impact.