DOCTORS’ ATTITUDE TO TELEMEDICINE

Objective: To study the attitude of medical professionals to providing healthcare services through telemedicine platforms. Methods: The following methods of scientific knowledge were used: literature-based analysis on the research problem; thematic data synthesis and grouping of similar data; secondary analysis of sociological data; the results of the author's medicosociological research on the topic "Telemedicine in everyday clinical practice". Results: The results showed that factors hindering the development of the telemedicine market have resulted in the development of specific most popular among Russians areas, namely, medical consultations online. Healthcare professionals providing outpatient and inpatient care are increasingly involved in delivering telemedicine services. However, their professional preparedness level for this is variable, as well as the attitude towards remote ways of working using digital technologies. Conclusion: The combination of advantages and disadvantages of telemedicine makes it possible to predict its growth, but not a complete replacement of the traditional healthcare system soon. Keywords: Telemedicine, digital platforms, online consultations, medical care, communication format.