“达哈姆而非伊斯兰教”

IF 0.4 4区文学 0 LANGUAGE & LINGUISTICS

Zeitschrift Fur Dialektologie Und Linguistik Pub Date : 2021-01-01 DOI:10.25162/zdl-2021-0002

Boris Blahak

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引用次数: 2

摘要

本文以2013年以来奥地利政党的选举广告为研究对象，考察方言结构在政治广告海报语言中的功能整合。除了界定相关的政治群体外，还分析了方言使用的范围和语言范围，以及方言和标准语言文本成分之间的关系。在利用方言的情感和认同潜力的说服策略中，可以识别出对忠诚的呼吁，对集体的称呼，某些可视化策略的支持(个性化，“原籍国原则”)和负面竞选方法。

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„Daham statt Islam“

Based on the election advertising of Austrian parties since 2013, the article investigates the functional integration of dialect structures into the language of political advertising posters. Apart from defining relevant political groups, the scope and linguistic sphere of dialect use is analyzed as well as the relation between dialectal and standard language text components. Among the persuasive strategies for which the emotional and identification potential of dialects is used the appeal to loyalties, the addressing of collectives, the support of certain visualization strategies (personalization, “country-of-origin-principle”) and methods of negative campaigning can be identified.

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来源期刊

Zeitschrift Fur Dialektologie Und Linguistik Multiple-

CiteScore

0.70

自引率

33.30%

发文量

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