The Relationship between Personality Trait and Social Media Addiction

The booming in telecommunications made social media an essential part of human daily lives [1]. Social media has become very popular type of media which have many attributes and features that provides a lot of services like a way of communicating, texting, picture sharing, audio and video sharing, quick publishing or posting,learn and share information instantaneously making the world look like a small village [2]. Social media sites allow people to communicate and interact with each other; as a result, the number of social media users has seen rapid growth over the last few years across the earth [3]. Social media sites provide platforms where users can meet and form online communities. Also, marketing professionals are increasingly using social media to connect with audiences. As a result, social media sites have become a new social tool [4]. Over the last few years, the use of social media has become an increasingly popular leisure activity in many countries across the world [2]. Given their social-oriented characteristics, social media sites provide their users with an enjoyable interaction experiences. However, despite these benefits,social media has brought about detrimental side effects to society and these experiences may encourage users to uses these platforms extensively and hence results in addictive use behaviors.That the nature of social media is easy, entertaining and cost effective encourages individuals to stay long in it.