{"title":"“广告讲的故事应该是开胃的、有趣的、令人难忘的。”采访费尔南多·法斯蒂奥利","authors":"Matías Gómez Balarini","doi":"10.22235/D.V0I5.220","DOIUrl":null,"url":null,"abstract":"Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard.","PeriodicalId":40807,"journal":{"name":"Dixit","volume":"1 1","pages":""},"PeriodicalIF":0.2000,"publicationDate":"2015-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"\\\"La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables\\\". Entrevista a Fernando Fascioli\",\"authors\":\"Matías Gómez Balarini\",\"doi\":\"10.22235/D.V0I5.220\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard.\",\"PeriodicalId\":40807,\"journal\":{\"name\":\"Dixit\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.2000,\"publicationDate\":\"2015-07-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Dixit\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22235/D.V0I5.220\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dixit","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22235/D.V0I5.220","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMMUNICATION","Score":null,"Total":0}
"La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables". Entrevista a Fernando Fascioli
Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard.
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