Proposição de uma Escala de Consumo de Objetos Artesanais

Study purpose: This study aims to develop and validate a scale of consumption of handcrafted objects. Methodology/ approach: Interviews were conducted with six handicraft consumers were conducted and the literature of the area was used to inspire the elaboration of the items, which were validated by experts. The samples from the first and second collections comprised respectively 209 and 442 respondents. Factorial and correlation analysis were performed and Alpha extraction. Additionally, for the second collection, Confirmatory Factor Analysis was performed using the AMOS software. Main Teoria e Prática em Administração, v. 10, n. 1, p. 95-110. 96 findings: As results, we obtained a scale composed by four dimensions, each with four items. Two dimensions belong to the pre-purchase moment and concern the influences and characteristics of the artisanal good that motivated the purchase; the third dimension fits in with the purchase moment and refers to the service; the fourth refers to the moment after the purchase and deals with the disclosure of the acquired good. Practical implications: The scale can be used to measure handicraft consumption more generally and in a more specific context, provided that appropriate adjustments are made. Social implications: Regarding managerial contributions, this instrument contributes, especially, to the knowledge about the consumption of such a characteristic and specific cultural product. It also emerges as an alternative for professionals who want to know more about the consumption of their pieces, as well as public managers who can perform tourism-related researches. Originality: The research is justified by its originality, since it was not found in the literature measured with similar purpose.