教学案例:DPaschoal: Fit在策略和结构之间的困境

IF 0.4 4区数学 Q4 MATHEMATICS

Theory and Applications of Categories Pub Date : 2016-07-01 DOI:10.21714/2236-02632016v6n2tac83

C. Kirschbaum, Priscila Borin Oliveira Claro

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引用次数: 0

摘要

DPaschoal案例是重新调整组织架构的各种元素以适应外部突发事件的一个例子。本案例的重点是最佳的激励结构，以匹配为客户创造价值的概念。DPaschoal自1949年进入市场以来，是汽车行业的领导者，销售产品并提供主要与维护(轮胎，刹车等)相关的优质服务。该案例显示了DPaschoal的业绩如何导致销售额的增加，而矛盾的是，售后客户满意度却严重下降。

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Casos para Ensino: DPaschoal: Dilema no Fit entre Estratégia e Estrutura

The DPaschoal case is an example of realignment of various elements of organizational architecture in order to adapt to external contingencies. The case focuses on the best incentive structure to be used to match the concept of creating value for the client. DPaschoal has been in the market since 1949, and is a leader in the automotive industry, selling products and providing quality services primarily linked with maintenance (tires, brakes, etc.). The case shows how DPaschoal’s performance resulted an increase in sales, while paradoxically suffering a severe decrease in post-sale customer satisfaction.

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来源期刊

Theory and Applications of Categories MATHEMATICS, APPLIED-MATHEMATICS

CiteScore

1.30

自引率

0.00%

发文量

期刊介绍： The journal Theory and Applications of Categories will disseminate articles that significantly advance the study of categorical algebra or methods, or that make significant new contributions to mathematical science using categorical methods. The scope of the journal includes: all areas of pure category theory, including higher dimensional categories; applications of category theory to algebra, geometry and topology and other areas of mathematics; applications of category theory to computer science, physics and other mathematical sciences; contributions to scientific knowledge that make use of categorical methods.