影响客户采用电子服务的因素

Q3 Social Sciences

South African Computer Journal Pub Date : 2015-07-11 DOI:10.18489/SACJ.V56I1.209

K. Persad, Keshnee Padayachee

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引用次数: 7

摘要

本文的目的是对客户采用电子服务的调查提供一个概述。调查包括对使用电子服务的参与者进行定性调查和观察。电子服务被用来吸引顾客并说服他们在网上交易，顾客对电子服务的看法对电子服务的采用或拒绝有很大的影响。本文描述了影响顾客对电子服务感知的因素。为了建立一个概念框架，还考虑了已确定因素之间的关系。扎根理论因其灵活性、数据的重复比较以及概念和理论的出现而被使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The factors that influence customer e-services adoption

The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories.

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来源期刊

South African Computer Journal Social Sciences-Education

CiteScore

1.30

自引率

0.00%

发文量

审稿时长

24 weeks

期刊介绍： The South African Computer Journal is specialist ICT academic journal, accredited by the South African Department of Higher Education and Training SACJ publishes research articles, viewpoints and communications in English in Computer Science and Information Systems.