DISCURSIVE REALITY OF THE INTERNET

. The goal: To describe the characteristics of the discursive reality of the Internet created by the users’ communicative activity and the experiences. Method and results: Based on the theoretical analysis, the main characteristics of the discursive reality of the Internet are identified: 1) the variability of the discursive reflection of events that sets the ways of speaking about the world and transforming its picture; 2) communicative context associ-ated with the accepted norms, speech intentions of speakers and other factors; 3) interactivity and multimodality that increase the emotional impact and the trust in the information received. Theoretical significance: The work summarizes the results of a large body of foreign and domestic studies, developing the discursive approach to the study of socio-psychological processes in the Internet environment.