Strategie nazewnicze wspomagające rozwój kreatywności odbiorców dziecięcych (na przykładzie opowiadań z cyklu „Humorki” Agnieszki Zimnowodzkiej)

The article describes the role, significance and functioning of proper names in the literary commu - nication of Agnieszka Zimnowodzka seen as components of naming strategies enhancing the devel - opment of the creativity of young readers. The description of the functioning of proper names in regard to their harmony with the text was based on three interpretative levels – the pragmatic, stylis - tic and psychological. A detailed examination of the proper names revealed that they activate various functions in the text – the allusive, axiological, creative, cognitive, didactic, emotional, expressive- stylistic, informative, ludic and referential. Two superior strategies were distinguished among the naming strategies used in the short stories by the discussed writer: 1) the strategy of the semantic association of names from various onymic categories, and 2) the contextual naming strategy that brings about particular communication situations. An analysis of the proper names taken from short stories for children written by Zimnowodzka showed many innovative solutions in the field of using the categorial properties of proper names in the literary sphere. These naming formations not only make the reading easier and more attractive to young recipients but also enhance their creativity in many developmental dimensions.