Análisis del impacto de las crisis financieras en las ventas de joyas de la empresa Ouro Scheffer

This article studies financial crises and their impact on the main types of financial investment. Specifically, the objective of this study is to analyze the impact that financial crises generated in purchase of jewelry at Ouro Scheffer. It was therefore necessary to first revise the concept of main types of investment in variable income and fixed income, as well as a history of gold, and to analyze the main financial crises. Applied and quantitative research was then carried out with an analysis of three temporal series: gold, Ibovespa and Ouro Scheffer’s jewelry sales revenue. The results found that the main financial crises of 1999 and 2008 had an impact on the jewelry sales temporal series. It was also possible to determine that these crises generated an impact on the gold and Ibovespa temporal series.