GENERATION, UNDERSTANDING AND RECOGNITION OF AN INDIVIDUAL AUTHOR’SMETAPHOR WITHIN THE FRAMEWORK OF ARTISTIC DISCOURSE

The article discusses the issues of generating, understanding and recognizing an individual author’s metaphor within the framework of artistic discourse. The subjectivity of metaphorical modeling the world is understood as an individual and selective understanding of it which determines the peculiarities of its perception. The issues of the connection of the process of metaphorical modeling with intuition and cognition are considered. The author makesan assumption about four possible variants of the process of generating metaphors. It is emphasized that in the process of metaphorical interpretation of the world, the personal-physiological context, the historical, socio-cultural context of the author, the situational context, as well as the context of discourse become dominant. It is noted that for successful identification and understanding of a metaphor, it is necessary, among otherthings, to havecommon knowledge about the world in the form of cognitive images of consciousness and the author’s contexts listed above, which prevail in the process of his individual creativity when generating a metaphor. The possibilities and problems of automatic recognition and identification of metaphors are considered.