A. Holzbach, Joana D'Arc De Nantes, Gabriel Ferreirinho
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Existe espaço para as crianças na televisão! A presença da programação infantil na TV aberta mundial
This paper aims to understand the place that children's TV programming occupies in broadcast TV taking into account the role of the schedule in the structure of television contents. Our main argument is that 1) TV Schedules are fundamental elements for understanding the consumption practices of contemporary TV and 2) from the analysis of TV schedules it is possible to understand a series of phenomena related to children's TV programming. Our proposal is to investigate the presence of children’ TV content in the worldwide broadcast television by making a mapping which includes 16 countries and 30 TV channels. The global analysis reveals the strong presence of children's content on TV and the importance of perceiving local television in relation to global ones.
期刊介绍:
The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.