Ampliando为conversações de RPs com和Publicidade e o Marketing

Q4 Social Sciences

Comunicacao Midia e Consumo Pub Date : 2016-12-20 DOI:10.18568/CMC.V13I38.1235

Clea D. Bourne

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引用次数: 0

摘要

这篇文章通过探索公共关系领域最亲密的专业邻居——广告和市场营销的斗争，提供了对公共关系领域更深层次的理解。本文将这三个领域视为不同的专业项目，使用来自批判广告、批判营销、批判公关和职业社会学的文献来研究广告、营销和公关相互争夺主导地位时的区别、紧张和融合领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Ampliando as conversações de RPs com a Publicidade e o Marketing

This article provides deeper understandings of the public relations field, by exploring the struggles of its closest professional neighbours – advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and the sociology of professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.

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来源期刊

Comunicacao Midia e Consumo Social Sciences-Communication

CiteScore

0.20

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： The journal Comunicação, Mídia e Consumo – Communication, Media and Consumption – is published in printed and digital versions by the Programa de Pós-Graduação em Comunicação e Práticas de Consumo da ESPM-SP – Postgraduate Programme in Communication and Consumption Practices of ESPM-SP – Escola Superior de Propaganda e Marketing – Superior School of Propaganda and Marketing and it is evaluated as Qualis A2; its editorial line is to approach relevant topics of the field of Communication, understood here as a complex socio-cultural process and practice. The articles must be well-founded and mobilise different authors of a given theoretical tendency so that they develop a critical reflection about the approached thematic topics. In the case of empirical articles, besides the contextualisation and the descriptive stage of the material, we privilege articles which present a theoretico-interpretative of the aspects that are observed in the corpus.