I Am Worthy, I Want, and I Can: The Social Implications of Practicing Personal Development

Abstract This paper addresses the consequences of practicing personal development upon the daily life and interactions of individuals. In this context, I will describe how practitioners are applying the principles and techniques of personal development in order to transform the way individuals are relating to themselves and to others. In parallel, I will analyse how the ideology of personal development is assumed, by negotiation, in connection with the neoliberal project. This article aims to bridge a gap in the literature by showing how practicing personal development can restructure everyday experiences, emphasizing the negotiation of the intrinsic values of personal development techniques and how it (re)configures relationships and social interactions.