Implicit persuasion of voters in the 2012 Slovak republic parliamentary elections

Abstract The aim of the article is to see the degree of implicit position and value correlation between the voters of particular political parties in Slovakia (SMER-SD, SaS, and SDKÚ-DS). The free association method is supposed to reveal implicit purposes of individual political issues, beliefs and values in the eyes of their voters. Social representations, public discourse and implicit purposes objectified and anchored in civil society by the political elites are obtained by the discrete association method. The focus is held on the importance of political discourse for the voters to take note in the decision-making process in the election to the Parliament of the Slovak Republic in 2012.