新产品开发和产品创新战略的一致性:泰国餐饮中小企业的案例研究

Q3 Business, Management and Accounting

International Journal of Globalisation and Small Business Pub Date : 2016-09-03 DOI:10.1504/IJGSB.2016.078821

Preecha Chaochotechuang, S. Mariano

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引用次数: 10

摘要

本文研究了泰国餐饮中小企业在新产品开发(NPD)过程中产品创新管理的实践状况。这些中小企业在泰国经济中发挥着重要作用，但人们对它们的创新管理知之甚少。受现有相关理论模型的启发，本探索性研究收集了20个案例组织的数据。结果表明:(1)企业高管主要负责新产品开发项目;(2)开发产品的障碍包括缺乏技术、财政资源、劳动力技能和限制性的当地法律;(3)中小企业主要采取网络化战略、资源型战略、知识型战略、开放式创新战略和技术购买/制造战略来克服这些障碍，提升企业竞争力。本文对这些研究结果进行了讨论，提出了理论和实践意义，并提出了未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Alignment of new product development and product innovation strategies: a case study of Thai food and beverage SMEs

This paper investigates the state of practice of product innovation management in the new product development (NPD) process in Thai food and beverage small and medium enterprises (SMEs). These SMEs play a major role in the Thai economy and yet little is known about their innovation management for NPD. Inspired by a relevant existing theoretical model, the current exploratory research collects data from 20 case organisations. Results reveal that: (1) top executives are mainly responsible for NPD projects; (2) barriers to developing products include lack of technology, financial resources, workforce's skills, and restrictive local laws; (3) to overcome these barriers and also to enhance their competitiveness, SMEs mainly adopt networking, resource-based, knowledge-based, open innovation, and technology buy/make strategies. We discuss these findings, provide implications for theory and practice, and suggest future research directions.

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来源期刊

International Journal of Globalisation and Small Business Decision Sciences-Information Systems and Management

CiteScore

1.90

自引率

0.00%

发文量

期刊介绍： The goal of the IJGSB is to explore the opportunities and threats of globalisation for small businesses as well as small businesses" strategic options in an increasingly global world. Dramatic changes in contemporary society and the economy have impacts on small businesses. The changing environment negatively influences the development and survival of smaller organisations in some areas and creates new opportunities for small businesses in others. Small firms" managers increasingly have to cope with global as well as local competitive dimensions. Research in this broad field thus is highly relevant.