{"title":"社交网站直播购物的可视性提高了观众对主播的信任,进而影响购买意愿:不确定性减少理论视角","authors":"Hsiu-Chia Ko","doi":"10.1504/ijtmkt.2022.10048694","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective\",\"authors\":\"Hsiu-Chia Ko\",\"doi\":\"10.1504/ijtmkt.2022.10048694\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":37549,\"journal\":{\"name\":\"International Journal of Technology Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Technology Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijtmkt.2022.10048694\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Technology Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijtmkt.2022.10048694","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective
期刊介绍:
IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.