探索营销策划对企业营销能力的中介作用

{"title":"探索营销策划对企业营销能力的中介作用","authors":"Rui Gonçalves, R. D. da Silva, Renato Lopes da Costa, L. Pereira, Á. Dias, Joana Sofia Da Fonseca","doi":"10.1504/ijbe.2022.10047754","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":54077,"journal":{"name":"International Journal of Business Environment","volume":"1 1","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Exploring the mediating role of marketing planning in enterprise marketing capabilities\",\"authors\":\"Rui Gonçalves, R. D. da Silva, Renato Lopes da Costa, L. Pereira, Á. Dias, Joana Sofia Da Fonseca\",\"doi\":\"10.1504/ijbe.2022.10047754\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":54077,\"journal\":{\"name\":\"International Journal of Business Environment\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business Environment\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijbe.2022.10047754\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Environment","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijbe.2022.10047754","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}