建立移动零售商网上购物体验模型:一项实证调查

IF 1.1 Q4 BUSINESS

International Journal of Business Environment Pub Date : 2022-01-01 DOI:10.1504/ijbe.2022.10046144

Mona Jami Pour, F. Abbasi, Mahsa Hajibabae

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引用次数: 0

摘要

由于COVID-19大流行，消费者花在智能手机上的时间越来越多，超过了其他任何设备。由于移动零售商的广泛出现，客户的在线购物体验变得至关重要。本研究旨在探讨顾客个性和移动技能对移动零售商网上购物体验的影响，并在感知有用性和享受性中起中介作用。该研究的目的是应用，并有一个定量的方法。它也是描述性分析性和相关性的。根据研究结果，移动技能、感知有用性和享受对在线购物体验有显著的正向影响。本研究的主要贡献是通过感知有用性和享受性在移动零售情境下的中介作用来检验客户个性特征和移动技能对客户体验的作用。它为移动零售商的客户体验决定因素提供了新的见解。

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Developing a model of online shopping experience in mobile retailers: an empirical investigation

Due to the COVID-19 pandemic, consumers are increasingly spending more time on smartphones than any other device. Due to the widespread emergence of mobile retailers, the customer's online shopping experience has become crucial. The present study aimed to investigate the effect of customer personality and mobile skills on the online shopping experience in mobile retailers with a mediating role of perceived usefulness and enjoyment. The study was applied in terms of purpose and had a quantitative approach. It was also descriptive-analytical and correlational. According to the research results, mobile skills, perceived usefulness, and enjoyment, positively and significantly affect the online shopping experience. The study's main contribution is to examine the role of customer personality traits and mobile skills on customer experience through the mediating role of perceived usefulness and enjoyment in the mobile retailing context. It provides new insight into determinants of customer experience in mobile retailers.

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来源期刊

International Journal of Business Environment BUSINESS-

CiteScore

2.00

自引率

23.10%

发文量

期刊介绍： Environmental dynamism is a widely-explored construct in organisation theory/strategic management literature. It has growing importance according to the degree of instability/turbulence of such key operating concerns as market/industry conditions as well as more general technological, economic, social, political forces. An organisation''s ability to adapt to changing environmental circumstances is key to survival. IJBE examines how firms behave under different types of environment and the external influences on businesses. It addresses a wide variety of business decisions/processes/activities within the business environment.