{"title":"数字技术的采用和营销行业对营销传播专业人员的影响调查:塞浦路斯和希腊的案例研究","authors":"Tornike Khoshtaria, Marios Vassiliou, Marcos Komodromos, Tatiana Harkiolakis","doi":"10.1504/ijtel.2023.10057245","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":45548,"journal":{"name":"International Journal of Technology Enhanced Learning","volume":"1 1","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: the case study of Cyprus and Greece\",\"authors\":\"Tornike Khoshtaria, Marios Vassiliou, Marcos Komodromos, Tatiana Harkiolakis\",\"doi\":\"10.1504/ijtel.2023.10057245\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":45548,\"journal\":{\"name\":\"International Journal of Technology Enhanced Learning\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Technology Enhanced Learning\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijtel.2023.10057245\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Technology Enhanced Learning","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijtel.2023.10057245","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: the case study of Cyprus and Greece
期刊介绍:
IJTEL focuses on promoting and disseminating research in e-learning and distance education worldwide. It encourages multidisciplinary research in online learning/teaching, technology-enabled design and deployment of academic programmes, teaching projects and initiatives, emerging technologies and applications, blended online and face-to-face teaching modes, materials and pedagogy. IJTEL aims: to provide holistic, multidisciplinary discussion on technology-enhanced learning research; to promote international collaboration and the exchange of ideas/know-how on technology-enhanced learning; and to investigate strategies on how technology-enhanced learning can promote sustainable development. Topics covered include: -Technology enhanced learning (TEL) domain -Key issues: effective strategies, learning models/theories -ICT deployment in education: policy, integration, extensibility, interoperability -Pedagogical theories/models, constructivist approaches -Collaborative/context aware/personalised approaches -Communities of learners -Web 2.0, semantic web -Adaptive/personalised hypermedia, metadata/content standards -Free/open source software, ubiquitous/pervasive/grid technologies -Intelligent agents, learning management systems, emerging technologies -TEL practices in different educational/learning contexts -Surveys of TEL adoption in education -TEL tools/emerging technologies, new generation TEL -Government policies for TEL promotion -Challenges, future of TEL, roadmaps for the future