2019冠状病毒病大流行与印度消费者行为:可持续转型

Q3 Economics, Econometrics and Finance
Fatehi Almugari, Moatasem M. Qaid, M. Tabash, Eissa A. Al Homaidi, A. S. Khaled
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引用次数: 5

摘要

在本文中,我们对COVID-19大流行如何影响印度消费者的行为进行了一些初步研究。在本文中,数据收集来自不同城市的各种印度消费者。随机抽取300名消费者填写问卷。(76人来自北方邦的半城市阿里加尔,70人来自德里/NCR, 100人来自海得拉巴,54人来自班加罗尔)。我们认为,COVID-19大流行为企业提供了巨大的机会。我们还讨论了由于这次大流行如何改变消费者可持续决策的一些潜在方向。结果表明,印度消费者的兴趣已经转向在线零售、在线支付、可持续的饮食习惯和可持续的生活方式。这项研究将帮助企业和学者确定消费者在COVID-19大流行期间的偏好。这是第一次在印度进行的研究,在作者所知的最好的情况下解决消费者的行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
COVID-19 pandemic and behaviour of Indian consumers: a sustainable transition
In this paper, we offer some preliminary examinations of how COVID-19 pandemic affects Indian consumers' behaviour. In this paper, data is collected from various Indian consumers from different cities. 300 consumers are randomly selected to fill the questionnaire. (76 responses are from a semi-urban city in Uttar Pradesh, Aligarh, 70 were from Delhi/NCR, 100 were from Hyderabad and 54 were from Bangalore). We argue that COVID-19 pandemic offers great opportunities for businesses. We also discuss some potential directions of how consumer sustainable decision making has been shifted due to this pandemic. The results show that Indian consumers' interests have been shifted towards online retailing, online payments, sustainable food habits, and a sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers are preferring during this COVID-19 pandemic. This is the first study conducted in India that addressed the consumers' behaviours at the best knowledge of the authors.
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来源期刊
World Review of Entrepreneurship, Management and Sustainable Development
World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.60
自引率
0.00%
发文量
67
期刊介绍: WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.
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