Dirk Siegfried Huebner, Thomas Stoyke, D. Kaempf, Uwe Radtke
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Case study of small and very small businesses in Germany during Covid-19 in 2021
2020 was a dramatic year for businesses. We have been witnessing not only an unprecedented interruption in the world economy, but also a mass closure of local businesses. Small businesses have been struggling since the beginning of the pandemic, and many small brick and mortar stores were closed permanently. The effect on business activities will be felt in 2021 and beyond. Small business will stop to exist if they are not built on online business but event-driven stationary retail. The worst thing - especially during the pandemic - for everyone is the lack of planning security - the presence of uncertainty. No one knows when the next lockdown will occur, how long it will last, what its effects will be, and who exactly will be affected. The research was based on a small case study and captures the impression of six different companies. It confirms the findings of other studies but also contributes to different findings.
期刊介绍:
IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.