social media在中小微企业产品营销活动中的应用

Q3 Business, Management and Accounting

International Journal of Productivity and Quality Management Pub Date : 2023-01-01 DOI:10.1504/ijpqm.2023.128608

I. J. Triwardhani, N.A. Alhamuddin, Rabiatul Adwiyah, Raditya Pratama Putra

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The use of social media in product marketing activities of micro, small and medium enterprises

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来源期刊

International Journal of Productivity and Quality Management Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： IJPQM is a fully refereed journal covering strategies, techniques and tools for productivity and quality management and improvement in 21st century manufacturing and service organisations. New productivity and quality management ideas, results and experiences are welcomed by IJPQM. Productivity and quality are an integral component of organisations’ operational strategies. Productivity continues to play an important role both at the macro and micro levels. At micro-level, firms continue to use productivity as a performance measure to benchmark against the best-in-class companies with the objective of identifying best practices.