广告与口碑对绿色购买意愿的调节效应分析

Q3 Business, Management and Accounting

International Journal of Business Excellence Pub Date : 2023-01-01 DOI:10.1504/ijbex.2023.10054348

Shubham Chaudhary, Omdeep Gupta, Mohd Tariq Intezar, Raj Kumar, Dr Mayank Pant, Arun Kant Painoli

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention

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来源期刊

International Journal of Business Excellence Business, Management and Accounting-Business and International Management

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Business excellence relies heavily on the type of strategies, techniques and tools for measuring and benchmarking the business performance. Subsequently, identifying best practices and their implementation eventually decides excellence in business. Given the importance of business excellence, a journal devoted to performance evaluation and best practices, especially in order to be competitive in the global market, is essential. IJBEX addresses new developments in business excellence and best practices, and methodologies to determine these in both manufacturing and service organisations. Topics covered include: -Performance measures and metrics in business management- Methodologies and tools for performance measurement- Benchmarking business performance- Business excellence in various functional areas- Best practices in business management- World class business and operational strategies and techniques- Alignment between different levels of strategies- Understanding the customer requirements- Process design and management- Knowledge management for improved performance- Systems approach for determining the best practices- Six-Sigma, QFD, Taguchi methods and TQM- Data warehousing and data mining in business excellence- Measuring performance in creative industries- Best practices in creative economy and industries