‘Period poverty’ in Stoke-on-Trent, UK: new insights into gendered poverty and the lived experiences of austerity

The term ‘period poverty’ describes a growing problem among women and girls from low-income households in the UK struggling to afford period products. Drawing on findings from a qualitative study, this article contributes to burgeoning debates with new insights into gendered poverty. Findings illustrate how an inability to afford sanitary wear is experienced as embarrassing, causing considerable distress and anxiety arising from the need to keep menstruation hidden to avoid social disclosure and attendant stigmatisation. The study highlights the need for longitudinal research to investigate wider implications for health inequalities and educational outcomes for girls who are already socio-economically disadvantaged.