{"title":"数字时代利用虚拟人进行营销——以Florasis为例","authors":"志鹏 张","doi":"10.12677/bglo.2023.113009","DOIUrl":null,"url":null,"abstract":"As digital technology continues to advance and the metaverse emerges, enterprises are adapting their marketing strategies to keep up with the latest trends. One emerging trend is the use of a virtual human approach to marketing. This article provides a concise overview of virtual human marketing and examines","PeriodicalId":62300,"journal":{"name":"商业全球化","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Marketing Using Virtual Human in the Digital Age—Taking Florasis as an Example\",\"authors\":\"志鹏 张\",\"doi\":\"10.12677/bglo.2023.113009\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"As digital technology continues to advance and the metaverse emerges, enterprises are adapting their marketing strategies to keep up with the latest trends. One emerging trend is the use of a virtual human approach to marketing. This article provides a concise overview of virtual human marketing and examines\",\"PeriodicalId\":62300,\"journal\":{\"name\":\"商业全球化\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"商业全球化\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.12677/bglo.2023.113009\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"商业全球化","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.12677/bglo.2023.113009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Marketing Using Virtual Human in the Digital Age—Taking Florasis as an Example
As digital technology continues to advance and the metaverse emerges, enterprises are adapting their marketing strategies to keep up with the latest trends. One emerging trend is the use of a virtual human approach to marketing. This article provides a concise overview of virtual human marketing and examines
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