{"title":"战略广告机制。从复制策略到标志性品牌。","authors":"Marta Chaves Barroso","doi":"10.12795/comunicacion.2022.v20.i01.05","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":52628,"journal":{"name":"Comunicacion","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands.\",\"authors\":\"Marta Chaves Barroso\",\"doi\":\"10.12795/comunicacion.2022.v20.i01.05\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":52628,\"journal\":{\"name\":\"Comunicacion\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicacion\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.12795/comunicacion.2022.v20.i01.05\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12795/comunicacion.2022.v20.i01.05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4