关于作者

IF 18.2 1区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

Psychological Science in the Public Interest Pub Date : 2011-12-01 DOI:10.1177/1529100611430200

P. A. Crowl

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引用次数: 0

摘要

Philip Kotler(芝加哥大学文学硕士;博士，麻省理工学院)是美国西北大学凯洛格管理学院国际营销学的S. C. Johnson杰出教授。他出版了第13版《市场营销管理》，这是面向mba教授市场营销的世界领先教科书。他还出版了《非营利组织战略营销》、《社会营销》、《企业社会责任》、《公共部门营销》等30多本书。他的研究领域包括社会营销、战略营销、创新、服务营销和网络营销。他获得了美国和国外主要大学的12个荣誉博士学位。

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About the Authors

Philip Kotler (M.A., University of Chicago; Ph.D., MIT) is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published the 13th edition of Marketing Management, the world’s leading textbook on teaching marketing to MBAs. He has also published Strategic Marketing for Nonprofit Organizations, Social Marketing, Corporate Social Responsibility, Marketing in the Public Sector, and 30 other books. His research covers social marketing, strategic marketing, innovation, services marketing, and Internet marketing. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.

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来源期刊

Psychological Science in the Public Interest PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

44.80

自引率

0.40%

发文量

期刊介绍： Psychological Science in the Public Interest (PSPI) is a distinctive journal that provides in-depth and compelling reviews on issues directly relevant to the general public. Authored by expert teams with diverse perspectives, these reviews aim to evaluate the current state-of-the-science on various topics. PSPI reports have addressed issues such as questioning the validity of the Rorschach and other projective tests, examining strategies to maintain cognitive sharpness in aging brains, and highlighting concerns within the field of clinical psychology. Notably, PSPI reports are frequently featured in Scientific American Mind and covered by various major media outlets.