Coronavirus Pandemic: How National Leaders Framed Their Speeches to Fellow Citizens

It has perhaps never happened before that presidents or prime ministers of almost all countries have spoken to their citizens in so short a time on the same topic—COVID-19. When the scientific community did not have correct answers or adequate explanations for the questions that people and patients were asking, world leaders took up the gauntlet and spoke to their citizens. What did they tell them? What facts did they choose to dwell on, and how did they present them? How did they provide comfort and support? What offer did they make? We selected the speeches of leaders from five countries with the highest (nominal) GDP—the USA, China, Japan, Germany and India, and analysed it using a qualitative method—framing analysis. All the speeches except that of China’s were relatively short and contained four dominant frames: prevention-protection, the other, solidarity and hope and comfort. However, each leader’s address had a unique frame. The manner in which the leaders framed their arguments and announcements shows how they understand and construct the identity of their fellow citizens.