中国报纸与网络新闻市场理论

Gazette Pub Date : 2005-08-01 DOI:10.1177/0016549205054285
Brian L. Massey, Wei Luo
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引用次数: 10

摘要

本文以中国印刷版报纸的网络版为例,对网络新闻市场化理论进行了检验。它侧重于差异化,定义为报纸在新闻内容中为其在线读者提供互联网特定功能的程度。研究结果表明,印刷版发行量与报纸在其在线新闻内容中构建或不构建的技术复杂性之间存在关系。它们也与网络报纸新闻业的全球(或许是资本主义驱动的)模板的概念相一致。提出了网络新闻的一般理论规则。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Chinese Newspapers and Market Theories of Web Journalism
This article tests market-based theories of online journalism on the web editions of printed-page Chinese newspapers. It focuses on differentiation, defined as the extent to which a newspaper gives its online readers internet-specific features with news content. The findings suggest a relationship between print circulation and the technical complexity that a newspaper builds or not into its online news content. They also are consistent with the notion of a global, perhaps capitalist-driven, template for web newspaper journalism. General theoretic rules for web journalism are proposed.
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