Shengnan Han, Ville Harkke, P. Ruggero, Ruggero Rossi De Mio
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A foresight framework for understanding the future of mobile commerce
The advent of the 3G world of mobile commerce has suffered from the wait‐and‐see mode over the last years. Existing barriers pose a challenge to all actors in the mobile commerce industry (MCI). Learning from the future and discovering a route to a desired future are keys to successful mobile commerce business. In this paper we argue that it is very important that all actors in the MCI use an industry foresight approach in order to discover a successful route to future markets. We present a framework for creating industry foresights and for understanding the future of mobile commerce. We focus on the mobile commerce industry as a whole and introduce two broad variables; (1) adoption and diffusion of mobile commerce products and services; and (2) the macro‐economic development trend. Based on these variables we build four foresight scenarios: Rapid‐Up, Rapid‐Down, Slow‐Down and Slow‐Up. On the basis of these four different scenarios we suggest some features of promising mobile commerce products and services. We are using information‐gathering agents in order to collect information for our analysis. The foresight framework will help all actors understand the future for m‐commerce.
期刊介绍:
The Journal provides an avenue for scholarly work that researches systems thinking applications, information systems, electronic business, data analytics, information sciences, information management, business intelligence, and complex adaptive systems in the application domains of the business environment, health, the built environment, cultural settings, and the natural environment. Papers examine the wider implications of the systems or technology being researched. This means papers consider aspects such as social and organisational relevance, business value, cognitive implications, social implications, impact on individuals or community perspectives, and the development of solutions, rather than focusing solely on the technology. The Journal of Systems and Information Technology is open to a wide range of research methodologies and paper styles including case studies, surveys, experiments, review papers, design science, design thinking and both theoretical and methodological papers. The focus of the journal will be to publish work that fits into the following broad areas of research: Behavioural Information Systems and Human-Computer Interaction, Data Analytics, Data, Information and Security, E-Business, Intelligent Systems and Applications, Logistics and Supply Chain Management/Optimisation, Social Media Analysis, Technology Enhanced Learning.