AdRoll:创业成长的案例研究

Q2 Social Sciences

New England Journal of Entrepreneurship Pub Date : 2013-03-01 DOI:10.1108/NEJE-16-01-2013-B005

Todd A. Finkle

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引用次数: 6

摘要

本案例研究考察了美国发展最快的公司之一AdRoll的背景、启动和发展。本文探讨了与AdRoll增长相关的各种战略因素，以及如何解决这些问题以保持其增长水平。这个案例研究特别有趣，不仅因为它关注的是该国增长最快的公司之一，还因为它探讨了创业领域中一个尚未得到充分研究的话题，即创业成长。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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AdRoll: A case study of entrepreneurial growth

This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.

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来源期刊

New England Journal of Entrepreneurship Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

3.80

自引率

0.00%

发文量

审稿时长

12 weeks