Creating value from Big Data: a knowledge assets-based view

ABSTRACT The attention of the academic and professional world to the potential benefits of Big Data is growing, as well as the awareness that they can represent fundamental drivers of organisational value creation. Indeed, Big Data is a critical intangible resource and source of value for organisations that can support the achievement of superior performance. Understanding the value of Big Data and how it contributes to value creation mechanisms defines an important area of research that needs to be further developed. The paper analyses the links between Big Data and organisational knowledge assets and proposes a framework to explain how Big Data contributes to organisational value creation mechanisms. It also highlights the role of knowledge assets as factors that influence the use, development and deployment of Big Data for organisational value creation dynamics.