坏消息卖:对新闻杂志的需求和封面的语气

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2014-10-02 DOI:10.1080/08997764.2014.963230

Maria Arango-Kure, Marcel Garz, A. Rott

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引用次数: 30

摘要

人们通常认为，新闻媒体把关注负面事件作为增加受众和利润的一种手段。本研究评估了这一猜想是否适用于1997年至2009年期间德国三家新闻杂志《明镜周刊》、《Stern》和《焦点》。基于对政治和经济封面故事问题的详细内容分析，结果表明，在控制了一系列其他成功驱动因素和影响因素之后，明确的负面封面与杂志的销售之间存在显著的正相关关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Bad News Sells: The Demand for News Magazines and the Tone of Their Covers

News media are often believed to focus on negative events as a means to increase their audience and profits. This study evaluates whether this conjecture applies in the case of the 3 German news magazines Der Spiegel, Stern, and Focus in the period from 1997 to 2009. Based on detailed content analyses of issues with political and economic cover stories, the results indicate significant, positive correlations between explicitly negative cover pages and the magazines' sales, after controlling for a comprehensive set of other success drivers and influences.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.