斯堪的纳维亚银行支付卡服务的定价:评论

IF 7.4 2区管理学 Q1 MANAGEMENT

Service Industries Journal Pub Date : 2011-08-01 DOI:10.1080/02642069.2010.503884

L. Van Hove

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引用次数: 1

摘要

Willesson[(2009)。斯堪的纳维亚银行支付卡服务的定价。《服务业杂志》，29(3)，387-399]旨在证明，当涉及到卡支付服务的定价时，拥有国外业务的斯堪的纳维亚银行通常会与外国市场的“定价传统”保持一致。不幸的是，Willesson方法的一个问题是，在他的样本中，有几家银行的国外定价传统恰好与它们在本国市场使用的定价策略相吻合。因此，不可能确定这些银行是否真的选择了一种由国家负责的战略。

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Pricing of card payment services in Scandinavian banking: a comment

Willesson [(2009). Pricing of card payment services in Scandinavian banking. The Service Industries Journal, 29(3), 387–399] purports to demonstrate that when it comes to pricing of card payment services, Scandinavian banks with foreign operations will typically align themselves with the ‘pricing tradition’ in their foreign market(s). Unfortunately, a problem with Willesson's approach is that for several banks in his sample the foreign pricing tradition happens to coincide with the pricing strategy that the bank uses in its home market. As a result, it is impossible to determine whether these banks have really opted for a strategy of national responsiveness.

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来源期刊

Service Industries Journal MANAGEMENT-

CiteScore

19.00

自引率

18.10%

发文量

期刊介绍： The mission of The Service Industries Journal is to enhance our understanding of the services sector, service firms, and the efficient management of these entities. Pioneering the field since 1981, we stand as the world's inaugural academic, peer-reviewed journal dedicated to the services sector and service management. Over the years, we have earned a prestigious international reputation for delivering high-quality content and insights. We enthusiastically invite submissions from researchers worldwide whose studies are grounded in social sciences such as sociology, psychology, economics, law, and politics.