{"title":"游客满意度、期望与体育赛事消费之间的关系","authors":"Reza Mortazavi","doi":"10.1016/j.iedeen.2020.10.002","DOIUrl":null,"url":null,"abstract":"<div><p>There are many studies on the determinants of visitor spending at sport events. However, few studies investigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. The present study examines the case of the World Ski Championships 2015 which were held in Falun, Sweden. A particular focus of the study is if and how visitor satisfaction influences visitors’ expenditures. It is hypothesized and argued that spending depends on satisfaction relative to prior expectations. It is empirically found that those visitors with satisfaction greater than their expectations prior to the visit spend significantly more. A limitation of this study, however, is that the satisfaction is not measured systematically taking into consideration several dimensions of satisfaction which should be addressed in the future research.</p></div>","PeriodicalId":45796,"journal":{"name":"European Research on Management and Business Economics","volume":null,"pages":null},"PeriodicalIF":7.1000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1016/j.iedeen.2020.10.002","citationCount":"15","resultStr":"{\"title\":\"The relationship between visitor satisfaction, expectation and spending in a sport event\",\"authors\":\"Reza Mortazavi\",\"doi\":\"10.1016/j.iedeen.2020.10.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>There are many studies on the determinants of visitor spending at sport events. However, few studies investigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. The present study examines the case of the World Ski Championships 2015 which were held in Falun, Sweden. A particular focus of the study is if and how visitor satisfaction influences visitors’ expenditures. It is hypothesized and argued that spending depends on satisfaction relative to prior expectations. It is empirically found that those visitors with satisfaction greater than their expectations prior to the visit spend significantly more. A limitation of this study, however, is that the satisfaction is not measured systematically taking into consideration several dimensions of satisfaction which should be addressed in the future research.</p></div>\",\"PeriodicalId\":45796,\"journal\":{\"name\":\"European Research on Management and Business Economics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":7.1000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1016/j.iedeen.2020.10.002\",\"citationCount\":\"15\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Research on Management and Business Economics\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S2444883420303132\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Research on Management and Business Economics","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2444883420303132","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
The relationship between visitor satisfaction, expectation and spending in a sport event
There are many studies on the determinants of visitor spending at sport events. However, few studies investigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. The present study examines the case of the World Ski Championships 2015 which were held in Falun, Sweden. A particular focus of the study is if and how visitor satisfaction influences visitors’ expenditures. It is hypothesized and argued that spending depends on satisfaction relative to prior expectations. It is empirically found that those visitors with satisfaction greater than their expectations prior to the visit spend significantly more. A limitation of this study, however, is that the satisfaction is not measured systematically taking into consideration several dimensions of satisfaction which should be addressed in the future research.
期刊介绍:
European Research on Management and Business Economics (ERMBE) was born in 1995 as Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). The journal is published by the European Academy of Management and Business Economics (AEDEM) under this new title since 2016, it was indexed in SCOPUS in 2012 and in Thomson Reuters Emerging Sources Citation Index in 2015. From the beginning, the aim of the Journal is to foster academic research by publishing original research articles that meet the highest analytical standards, and provide new insights that contribute and spread the business management knowledge